Adobe x women’s euros-
unmissable signs

How do you do something for the Women’s Euros when you have no access or rights? You hack it, of course.

So that’s what we did; we created some fan signs on Adobe Express, signed up our intrepid creator, Nancy Baker and sent her to Switzerland to hand out the signs to fans who then took them into the stadiums.

The result was they were seen in live broadcasted matches, the BBC and all over social.

We ended up with more coverage than brands who’d actually paid for rights packages… not bad at all.

My role: Creative Director

Creatives: Marc Xifré, Anisha Sehmi

Agency: Copa90