Hi, I’m Matt.

Some people call me Hynds. Others call me “That tall blonde creative director, what’s his name? Oh I don’t know, his surname sounds a bit like a condiment?”

I’m an award-winning, sports mad Creative Director at Copa90, who’s worked with brands in the UK, USA, Australia, Germany and France.

I write ads. I creatively direct ads. I lead departments. I lead pitches. I make things happen.

I’ve written a short film that won awards at festivals across the world, I wrote a book about pessimism, I created an online platform that allowed people to keep kidney dialysis patients company and I became a drone photographer.

mattwhynds@gmail.com

Copa90 - Creative Director (2025-)
Creative Director in the world of football. Pretty cool, eh?

Freelance Creative Director (2023-2025)
VML. Copa90. WeAreFearless. Don’t Panic. Design Bridge & Partners. Amazon Prime (In-house). Warm Street. Fortemus Films. Sergeant Walnuts.

Rankin Creative - Creative Director (2022-2023)
As Creative Director on Mercedes-AMG, I oversaw a department of 12 creatives whilst continuing to get my hands on the work. I helped AMG celebrate their 55th birthday with a huge 360 campaign, I launched plenty of new models of car and oversaw their editorial content.

Snap London (part of VCCP Network)- Creative Director (2018-2022)
I led numerous accounts including Purplebricks as we turned it into the biggest estate agent in the country, I made a documentary about McLaren Formula 1 and I built a brand from scratch.

VCCP - Integrated Creative (2013-2018)
Launched Meerkat Movies with help from The Terminator & Nicole Kidman, helped win the infamous “Asda Pitch” and created a hipster vampire.

Freelance creative (2012-2013) (Viral Factory, TAG, The Gild)
Tesco, washing machines and branding agencies.

Placement (2011-2013) (BBH, Anomaly, Iris)
Made my first TV ad at 20 then built a platform to help keep kidney dialysis patients company.

A selection of some brands I’ve made work for…

Experience-

Sports, luxury, automotive, FMCG, online businesses, sponsorship, brand design, fashion, retail, supermarkets, alcohol, travel.

Pitch wins-

Asda, Purplebricks, P&O Cruises, Boomin, Tango, Beelivery, Virgin Games, Landsec, Pravha beer, Party Casino, McLaren, Paddy Power, Trufl, Travel Local, Match.com and the UK’s national bus network.