Hi, I’m Matt.

Some people call me Hynds. Others call me “That tall blonde creative director, what’s his name? Oh I don’t know, his surname sounds a bit like a condiment?”

I’m an award-winning, sports mad Creative Director who’s worked with brands across the globe.

I write ads. I creatively direct ads. I lead departments. I run pitches. I make things happen.

I’ve written a short film that won awards at festivals across the world, I wrote a book about pessimism, I created an online platform that allowed people to keep kidney dialysis patients company and I became a drone photographer.

mattwhynds@gmail.com

History of me

Copa90 - Creative Director
Creative Director in the world of football, leading various global accounts whilst retaining zero skill with a ball at my feet.

Freelance Creative Director
VML. Design Bridge & Partners. WeAreFearless. Don’t Panic. Amazon Prime (In-house). Warm Street. Fortemus Films. Sergeant Walnuts. Copa90.

Rankin Creative - Creative Director
As Creative Director on Mercedes-AMG, I oversaw a department of 12 creatives whilst continuing to get my hands on the work.

Snap London (part of VCCP Network)- Creative Director
I led numerous accounts including Purplebricks as we turned it into the biggest estate agent in the country, I made a documentary about McLaren Formula 1 and built a brand from scratch.

VCCP - Creative
Launched Meerkat Movies with help from Arnold Schwarzenegger & Nicole Kidman, helped win the infamous “Asda Pitch” and created a hipster vampire.

BBH, Anomaly, Iris- Placement creative
Made my first TV ad at 20 then built a platform to help keep kidney dialysis patients company.

Experience-

Sports, luxury, automotive, FMCG, online businesses, sponsorship, brand design, fashion, retail, supermarkets, alcohol, travel.

Pitch wins-

Asda, Purplebricks, P&O Cruises, Boomin, Tango, Beelivery, Virgin Games, Landsec, Pravha beer, Party Casino, McLaren, Paddy Power, Trufl, Travel Local, Match.com and the UK’s national bus network.