TESCO MOBILE-
WORLD CUP

For the 2026 World Cup, we decided to show that who you watch the football with is often just as important as the football itself. We therefore went off on a road trip around the UK seeing how different friends and family come together for the World Cup.

My role: Creative Director

Creative: Ruth Cornish

Director: Dillon Steele & Max Tobin

Agency: Copa90