Rexona- World Cup

For the 2026 World Cup, I helped Rexona launch two kinds of products with a whole host of social films.

For their ThermoCool product, we showed the world that there’s a better way to cool down by sticking Cole Palmer in a fridge.

And for their limited edition cans, we showed some of the world’s best players stealing cans in the middle of their shoot and derailing everything.

My role: Creative Director

Agency: Copa90

Creative: Jeremie Peters

Director: Harry Cauty