Google x arsenal-
glory hunters welcome

Nobody wants to be called a glory hunter.

But what’s so wrong with asking for more? What’s wrong with supporting a team that not only wins on the pitch, but also off it?

We created this campaign celebrating those who ask for more, whether that’s with their football team or their phone.

My role: Creative Director

Creative Director: Ed Groves

Creatives: Dan Wilcox, Lee Stobbs

Director: Madeleine Penfold

Agency: Copa90

 
 

A letter welcoming glory hunters in the matchday programme.

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