LAY’s-
fan of the match
A monumentally huge campaign where we gave 104 of the most diehard football fans a money can’t buy experience at the World Cup.
Our role took in everything for this project, including finding the hero fans, interviewing them, writing scripts for them and then creating films documenting their experience in 12 hours in a Newsroom environment.
But it wasn’t just that, we made a film that played out on the big screen at all the matches, we developed a social template and we even created an ad to open it with Thierry Henry, Steve Carrell, Alexia Putellas, Lionel Messi and… David Beckham.
My role: Creative Director
Creatives: Anisha Sehmi, Cameron John, Andy Mulvany, Lem Freckleton, Louis Almond
Director of Promo Film: Will Innes Smith & Dan Opsal
Agency: Copa90
How we kicked the campaign off…
Here are just 12 of the reels we produced throughout the tournament.
A small selection of some of the fans we featured.
