Adobe women’s fa cup-
little designers

Adobe Express empowers anyone to unleash their creativity, which is something we seriously put to the test by asking a room full of kids to help design the mascot for the Women’s FA Cup.

What ensued was a bit of a chaos, a hero film with Karen Carney, social hooks to help drive engagement, a partnership with Bloomsbury Football Charity, a competition and finally the genuine real life mascot taking to Wembley on the 31st May for the final.

My role: Creative Director

Creatives: Ré Poko… and a room full of 8 year olds.

Director: James Kibbey

Agency: Copa90